Selected work.

Case study

Rush 2026

Sigma Phi Epsilon · Ohio State

Ohio Gamma wanted incoming freshmen to see the chapter before they walked into Rush. We made eight vertical films, each built around one idea the brothers live by, and cast real brothers instead of actors. One went up every day from August 19 until Rush opened on the 28th. The Range of Men We Are, posted the day before Rush, became the most-watched of the eight. Brotherly Love closed the run with no ad money behind it and still drew 11,650 views.

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